Tara's Blog


What are you -currently- selling...hype or your business?

I pose this question not as a hypothetical but as a real soul searching question.  You may be unaware of what your actions (or lack there of) are truly saying about your business. Remember, image, especially in the real estate market, is everything.  So with that in mind I pose the following for thought:

Just because the market is bad don't stop selling your brand.  Now, more than ever is when you need to be seen standing strong in what you know and what you sell.  Media can generate fear which can generate negative actions.  Don't allow bad press to interfere in your daily operations.  People are still buying and selling everyday, even in hard times.  They will look for those who are optimistic and will choose to spend their time, money and referrals with them.  Why?  Because people want to feel good.  If you tell them "times are tough" are you really sharing anything that they don't already know?  The challenge before you is to find out how to get past what we know and succeed anyway.

There's no denying we are in hard times and more than likely, you or someone you know has felt a direct impact from the down-turn of the market.  But just like anything else in life...if you fall down, get up, brush yourself off and get back in the race.  After all, it's not the fastest runner who always wins, it's the most consistent one.

Happy selling :-)

Comment balloon 15 commentsTara Jones- Atlanta • September 24 2008 01:10PM


Tara~ You are so right about the consistency in real estate being so important.  Thanks for the reminder!  Vickie

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) almost 12 years ago

Tara, your correct now is the time for Branding and maintaining your Brand. It is actually what I have been doing. In these times look for the bright spot. When the fog lifts where will you be.

Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) almost 12 years ago

Tara - I agree.  Consistency is the key.  A good attitude is also important.  Thanks for the reminder!  :)

Posted by Debi Ernst, GRI, e-PRO, Broker/Sales Associate (St. Charles County, Missouri - Prudential Alliance Realtors) almost 12 years ago

Vickie- That's right...consistency is the key.  It's hard but it works!

Frank- That's my mantra...stay strong through these times and you'll be golden on the other side. 

Debi- I have found that attitude is everything!!  It's amazing how your business will turn around when you -decide- to change your perspective :-) 

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) almost 12 years ago

I always try to be consistent... of course, having a little OCD helps.  But focus is tough. 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) almost 12 years ago

Don't use youtube first thing. It's unprofessional. post it on housereel.com or any RE only site

Posted by Joseph Preta (Mountview Real Estate) almost 12 years ago

Joseph- In regards to video, we couldn't agree more.  In the real estate industry, put your video on real estate related sites first. Having said that, you should post your video on as many sites as you can muster.  After all, eyes are everywhere and you never know where a buyer can pop up.  We tend to think of You Tube as "the lowest common denominator" when it comes to video.  The quality is poor and the color is washed out so be aware that your video may not look as good as it appears on your computer when you hit the upload button!  Great point. 

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) almost 12 years ago

Your quote "Just because the market is bad...". There is always a market and there are some super values out there. Don't propetuate what the media spews.  Keep promotion of your area and property going with better images, better videos, more SEO of your website and brand! There is always, always a market...who's driving it changes but regardless..Joe and Josephine Broker should be always, always busy work that market! I am amazed that our you tube site has over 63,000 views and we are only a small Maine town of 6700.  The media available to promote property on and our area on is amazing...you have the video..post it everywhere you can!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 12 years ago

You are correct, Andrew.  There is always a market...some better than others and there is certainly no doubting that some are not doing very well.  But you reinforce exactly what I was trying to get across.  Don't let fear or media propaganda infiltrate your daily operations.  It's very easy to have a defeatist attitude when all you hear are negatives.  It's those who choose to focus on the positives that will weather the storm. 

Thanks for your comment and congratulations on your You Tube site.  Now, more than ever is the time to market and market big!!  Your site is proof of that


Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) almost 12 years ago

Hi Tara! I'm learning a lot from your blog postings! Thanks for the positive and encouraging words! I'm sure I'll be in touch with you soon with some questions... First, I going to watch the rest of your weekly video postings.

 Kurt Duffeck, Tucson, AZ

Posted by Kurt Duffeck, Anew Real Estate Crew - Start Right. Start ANEW. (ANEW Real Estate Crew at Keller Williams Realty) over 11 years ago

Great, Kurt!  Let us know how we can help :-)

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) over 11 years ago

You are absolutely right Tara...Now is a great time to capitalize on the opportunities.

Posted by AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author, - The Agent You Can Trust To Deliver REAL Results! (Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide!) over 11 years ago

Absolutely, Amber! This is an excellent opportunity for those willing to see the silver lining ;-) It's tough to focus through all the negativity being spewed but opportunity is there!

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) over 11 years ago

No doubt, buyers are just to scared right now, only do they know the time is now to buy.

Posted by Angela Lawrence, Broker/Owner (Noble Merit Real Estate Services) over 11 years ago

Make no doubt about it...fortunes will be made in the next few years by those who have the foresight to opportunity.  That was the purpose of my blog, to get real estate professionals to think a different, positive way.  Positive thought invokes positive works which creates positive actions! 

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) over 11 years ago

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