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The Importance of Real Estate Video- Part 3

So hands down, the number one reason to use video online is to increase your SEO results.  But what about using video outside of the web?  Take your imagination to this place if you haven't already. I'm talking about engaging your client personally with video.  

Here's how:

1.) The Out of Town Client- What a personal touch to grab a camera and take a walk through a home for a buyer that may be out of town.  This is an excellent way to not only show the client you care about their search but also that you are tech savvy and up to par with today's technological standards.  It's one way to go above and beyond as an agent.

 

 

2.) The Inspection- We all know that inspections can be time consuming but are monumentally important. What if a client can't be on site for the whole inspection or even part of the inspection?  Or what if one member of the party can't be on site?  Offering to video the property inspection is another way to show you are a hands-on, top notch agent.

 

 

3.) The Preparation- We all know every seller out there doesn't know the best way to market their homes for sale.  So why not arm them with videos to show them what you would love to tell them?  OK, so one of these is going to be self-serving but it's a product I believe in whole-heartedly.  The Seller's Video Connector is an inexpensive, 10-video DVD that you can present to the seller to get their home ready for the market.  Video, used in this way, will set you apart from the competition and will ultimately make your job easier by selling your listings.  

Comment balloon 29 commentsTara Jones- Atlanta • August 19 2009 06:31PM

Comments

What a great little JVC cam that is! I have to rely on my FLIP, but it has been handy in doing video of walk-throughs & home inspections (even refrigerator installations) for out-of-town clients.

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) about 11 years ago

The Flip is fabulous as well for exactly what you described! 

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) about 11 years ago

I'm warming up to video...  And I just today did a video at Showcase...  in order to try to get a free Flip.



Lane on the fly...

 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 11 years ago

Great job, Lane!  You're a natural :-)  I hope you win the Flip!

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) about 11 years ago
Great ideas! I will be sure to arm myself with my video camera next time I am previewing for out of town clients!
Posted by Debbie Rumsey, Realtor, Green, SFR (HomeSmart Realty West, Carlsbad, CA) about 11 years ago

Love the idea of videoing the inspection. This is a great way to certify an inspection as well. It's not just all lip service.

Posted by John DL Arendsen, Crest Backyard Homes "ADU" dealer & Contractor (CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS) about 11 years ago

Hi Tara,

We offer video production services and have considered getting into the video home inspection business; however, it seemed as if there was a certification process and that it also required expensive special infrared cameras for inspection videos.  Have you run into that?  I am curious to know your thoughts.

Thanks,

Tim

Posted by Home View (Home View, LLC) about 11 years ago
nice blog! thanks for sharing. liked the jvc video cam. need one...grin.. www.charlottelakewyliehomes.com
Posted by Ginger Moore (Wilkinson & Associates Realty) about 11 years ago

All very good thoughts.  I have photo'd homes for out of town clients.  I did not even think of video.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) about 11 years ago

Like the idea of a video for an out of town client to share details, same for the inspection, all great marketing techniques...

Posted by Anonymous about 11 years ago

What a great tip.

 You are so right.  I took tons of photos for an out of state client & then I had to upload all of them to email.  What a time consumer.   Video is a great idea.   THEN we could not buy the house because of specific deed restrictions.  The listing agent misinformed me and I ordered the deed restrictions and learned AFTER I had driven 90 miles and taken all the photos & emailed that the listing agent was wrong.  Bummer,   live & learn.    I will video in the future / after I check the deed restrictions.

 

Posted by Faye Y. Taylor, Homes for Sale Floresville, La Vernia & San Antoni (StepStone Realty, LLC ) about 11 years ago

Thanks for helping us think out of the box. This is good. Question, is there any legal ramification when you video the home inspection and maybe miss something? Hum...

Posted by Beverly of Bev & Bob Meaux, Where Buying & Selling Works (Keller Williams Suburban Realty) about 11 years ago
Question: In your trading area is it mandatory to get permission(s) in writing from the Seller, before using your video (for any purpose whatsoever)? and/or using your camera to take additional photos for out of town buyers? Some places have these rules in place, because some Sellers are terrified that someone is casing the property for a possible break-in. Your thoughts? Carolyne www.Carolyne.com President and Broker of Record Carolyne Realty Corp. Real Estate Brokerage http://www.Carolyne.com Small Company but we're BIG in residential real estate, where it's the LITTLE things that count and our reputation is on the SOLD sign. "REAL ESTATE . . . understood" Carolyne has been serving and representing homeowners for more than 29 years. Carolyne Realty Corp. (incorp. 1991). Read “Carolyne’s Clients Speak” on the web site.
Posted by Carolyne L (Carolyne Realty Corp.) about 11 years ago

No word on the flip yet...  I'd like to win it.  Last night it looked like there were only 63 people that were willing to give it a try... 

And I didn't even look at the video until I saw it last night.

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 11 years ago
Thank you Tara, good ideas for the use of our video, we also have the flip video and love it, you can actually hang it righ out of your neck and walk thru the house and simply look at it like if you were the one walking thru. I did not think of the home inspection, but it is a good idea. Thanks Antonio
Posted by Antonio & Alexia Cardenas, "The Realtors In Motion" (Alameda County - San Leandro, CA.) about 11 years ago

Debbie- Great to hear...good luck! 

John and Janis- Glad you like the idea of the home inspection.  You can also carry this thought on to local attractions (schools, pools, YMCA, shopping malls, etc) for out of town clients.  Just a great added touch! 

Ginger- Glad you enjoyed the blog. 

Gene- Good luck with video..I think your clients will love it! 

Faye- Ugh!!  You are so right...live and learn :-) 

Bev- The video should be on the premise that you are observing the inspection, not officially recording it in the legal sense.  Plus, the written inspection is the official report that the potential buyer should be going off of. If everyone is on the same page, including the client, there should be no problem.  But when in doubt, get it in writing.

Carolyn- Again, when in doubt, get everything in writing.  We work off of service agreements and most times the seller is present for our video shoot. We have shot many multi-million dollar properties (even some celebrity homes) and have never had a seller worried about casing.  Video is actually less intrusive than strangers walking through your home for a showing. 

Lane-  I have hope!! 

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) about 11 years ago
Tara, what great ideas. Never thought of using video for inspections.
Posted by Lora "Leah" Stern 914-772-4528, Real Estate Salesperson (Coldwell Banker, 170 N Main Street, New City NY 10956) about 11 years ago

Hello Tara,

Thank you for the post.

For any real estate professional who is looking to fully utilized video technologies in their sale, marketing, training........ in most aspects of communication, they should check out AttainResponse.

There is also a free webcast every Thursday evening (7pm PDT). You get the opportunity to ask questions and get answers. Log on to http://live.vmdirect.com. The broadcasts are archived too.

Here is one example of the use of video in real estate. Not everyone does these in todays market.

If you want to seamlessly use video on your website, blog, podcast, email, marketing newsletter, your autoresponders......from your PC or Mac and or your smartphone. This may just be what you have been looking for. See the webcast. IT IS ALL EXPLAINED THERE!

Thank you, Great post Tara.

Don

Digital ID=don

 

Posted by Don about 11 years ago

Great post Tara,

I am going to find numbers 1 and 2 in the series.

Don

Posted by Don COPPERMAN (C-BRON GROUP) about 11 years ago

I just invested in my first FLIP and I know it helped in geting at least one listing!

Posted by Barbara Tretola (RAC Real Estate Associates, Inc.) about 11 years ago

I am loving this.  Time to bookmark and flag for feature.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 11 years ago

I'm not convinced at all about the inspection and videotaping it.  I'm wondering about this advice.  I know you do tours, do you have a real estate license.  I'm fairly new and it just feels like red flags are going up.  I'd like the opinion of any experienced agents here on AR.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) about 11 years ago

Mike- I am a licensed Realtor and use my experience in the real estate world as well as the production world to help agents be innovative in their marketing. Bottom line, as with all advice, whether it's given in this forum here on Active Rain or anywhere else in life, if you don't feel comfortable with it, don't do it.  

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) about 11 years ago
That really is a good idea for the home inspection. Even if the buyer just wants to also send it to dad or a contractor for opinions or repair pricing. Thanks for that tip. I'm gonna start using that.
Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) about 11 years ago

Tara. I use video feeds for out of town buyers too. They love it.

Posted by Mark Velasco, Top Producing COMMERCIAL Team 30+ years experience (Sharpstone Commercial) about 11 years ago
Hi Tara, Very cool ideas and extremely beneficial to the "out of town" clients... I think that would be especially useful in giving your potential client an idea of what your neigbors/neighbohood looks like... There's nothing worse than buying a home that's right next to "that neighbor"... ya know... the one that they call the city on because he never mows his/her lawn!!!! UGH!!!... One thing that i've been introduced to and am looking into it more is the use of "green screen" video and bringing myself "to life" for clients viewing my website. I'm in the midst of revamping it right now and will give you the link when it's complete for you to check out... Thanks for all the great info!!!! craig
Posted by Craig Summy about 11 years ago

Lyn- This way you can send the 'video' to their dad or contractor! ;-) 

Mark- So glad to hear this is working for you...I've heard nothing but positives as well.

Craig- I would love to see your re-vamped website when it's complete!  Best of luck!

Posted by Tara Jones- Atlanta, GA (Reel Productions TV- Real Estate Video ) about 11 years ago

Tara,

Great tips.  I think Carolyn brought up a good point and I like your answer to that.  That works always.

Posted by Anja Kerstens, GRI, CDPE, CHS, ASP, Selling Silicon Valley Real (Coldwell Banker Residential Brokerage) about 11 years ago
Tara, that is a great idea on doing a video of the inspection of the home for your client. Nice touch. thanks,
Posted by Mark Warner (RealEspace) about 11 years ago

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