The Importance of Real Estate Video- Part 4
Ok, so apparently I struck a nerve with my last post making people think outside the box with real estate video so I thought I would continue along that same vein.
The whole point of video marketing, in any industry, is to engage the consumer. Whether it be to evoke emotion, response or education, video is a powerful tool when used correctly. Add to that the “coolness factor” that your client will likely perceive and you have a great opportunity to make an impact with a simple tool called a camera.
Videos that evoke Emotion:
Think about these videos as your community profiles. You want to portray a lifestyle to your clients. Whether it be luxury, beach, mountains, or family-friendly, a community profile is meant to evoke emotion in the viewer by showing them the atmosphere of the featured environment. Show community parks, schools, shopping, local amenities, restaurants, etc. This is not only a great way to showcase areas that you specialize in but also show your potential clients the highlights of the area.
Videos that evoke Response:
Think about these videos as your agent profiles or video business cards. By showing consumers your talent and skill, you are asking consumers to pick up the phone or send you an e-mail...you are asking for their business.
Videos that Educate:
Think about these videos as consumer tips. You are educating the consumer on what they need to know in the home buying or selling process. Topics can range from staging to knowing when to make an offer. Anything that teaches the consumer information that you have creates a climate where you are the expert and market specialist.