In preparing to teach a seminar last week, I set out to research the latest video numbers. What I found, was surprising! Video use on the web is rising at an astronomical rate...a rate that has never been seen before on the web.
According to comSource:
*Visitors spend an average of 75% longer on websites with video
*In April 2009, Americans watched 16.8 billion videos online. That's a 16% increase from the March 2009.
*Google sites reached an all-time high of 107.9 videos viewers in April 2009.
*85% of consumers go online first before making a purchase (this includes homes) This number rises in younger demographics.
Below are graphs for the top 20 websites in different categories. It shows the use of video throughout their sites.
-ESPN Sportszone, Fox Sports, NBA.com, NFL.com, NHL.com, etc.
-Jokes.com, The Onion, I Am Bored.com, CRACKED.com, etc.
-NewsMax.com, PoliticalCartoons.com, Slate Magazine, People's Daily Online, etc.
-Parade Magazine, Reader's Digest, Time Magazine, etc.
-Kraft, Betty Crocker, Campbell's Kitchen, The Pillsbury Company, etc.
Here's how the Top 100 did it: