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Jaw Dropping Video Stats

In preparing to teach a seminar last week, I set out to research the latest video numbers.  What I found, was surprising!  Video use on the web is rising at an astronomical rate...a rate that has never been seen before on the web.  

According to comSource:

*Visitors spend an average of 75% longer on websites with video 

*In April 2009, Americans watched 16.8 billion videos online.  That's a 16% increase from the March 2009.

*Google sites reached an all-time high of 107.9 videos viewers in April 2009.

*85% of consumers go online first before making a purchase (this includes homes)  This number rises in younger demographics.

 

Below are graphs for the top 20 websites in different categories.  It shows the use of video throughout their sites. 

 

-ESPN Sportszone, Fox Sports, NBA.com, NFL.com, NHL.com, etc. 

 

 

-Jokes.com, The Onion, I Am Bored.com, CRACKED.com, etc. 

 

 

 

-NewsMax.com, PoliticalCartoons.com, Slate Magazine, People's Daily Online, etc.

 

 

 

-Parade Magazine, Reader's Digest, Time Magazine, etc. 

 

 

-Kraft, Betty Crocker, Campbell's Kitchen, The Pillsbury Company, etc. 

 

 

Here's how the Top 100 did it: 

  • 79% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
  • 58% offer a full-fledged “video center” comparable to a corporate TV channel.
  • 51% give access to such video center directly from their home page (one click away).
  • 32% display video ads for their products in the site; 20% display video ads on their home page.
  • 59% offer full-screen video option.
  • 1% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 3% open video in a new browser Web page.
  • 4% use a pop-up window to display video. Video formats: 77% use Flash video, 6% use Windows Media Player, 3% use QuickTime, 0% use Real Player. (The percentages don’t add up to 79% because some websites use more than one video format)

Comment balloon 23 commentsTara Jones- Atlanta • July 15 2009 07:12AM
Jaw Dropping Video Stats
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In preparing to teach a seminar last week, I set out to research the latest video numbers. What I found, was surprising! Video use on the web is rising at an astronomical rate… a rate that has never been seen before on the web. According… more