As I have been blogging, Reel Productions TV has been on the road for several months for corporate Coldwell Banker generating tons of material for their site launch.
Check out some of our videos below:
The goal of Coldwell Banker On Location is to produce a video for each community in America. Why? Well, as you may know, video has a much higher ranking than text in the eyes of Google. So if you place hundreds or thousands of videos together, your website just became king in the world of SEO. That is the exact recipe CB used for this site.
The corporate level is now taking it a step further and asking their local agents and brokerages to jump on board as well and produce their own video or have a production shop continue to make video for them on a local level to add to the national site. This includes video listings, community profiles, agent/broker profiles, video business cards, market reports, recruiting videos and more.
You'll also see consumer tip videos including spots for buyers, sellers, homeowners and more. It's all in an effort to be perceived as the market leader across America. And anyone who knows me or has ever read my blogs knows that I say this often, "Perception is reality" and that is what video can do for anyone out there. If you tell people you are the market leader and support it with professional video, testimonials, blogging, etc...you have just become the market leader through your perception to the masses.
I believe this is the first of many video-only sites we will see on the local and national level. Again, congratulations to Coldwell Banker for all their efforts. Best of luck in August at Inman!!