Tara's Blog

head_left_image

What Makes Great Video?

 

Easy answer:  Anything that is entertaining to the viewer can be deemed as a great video.  When thinking about what you want your video to look like think about the main points you want to get across to the viewer and what is the most entertaining way to convey those points.

 

I’m not talking about song and dance or comedy.  Entertainment can be as simple as good production value.  Anything that is pleasing to the eye to watch and evokes emotion is entertainment.  We just want to make sure the emotion is a positive one! 

 

At Inman NY in the Digital Video Summit, the question was posed, “Should I use track or should I just use music?”  The answer is two fold.  Most in the room felt that track/voiceover was a good idea to help tell the story.  A point was also brought up that if your video ever left your site it should be self contained so people know what they’re looking at and who they should contact for more information.  That means including contact information and a URL on every video.  

 

The other answer to that question is, as long as the video is entertaining, there are no rules to follow.  If you can tell the story without a voice, go for it!  Of course, this is a lot harder to do and requires a more specific photojournalistic eye, but it certainly can be done.

 

For argument’s sake, let’s just say you’re going to write a track for your video.  What should you write?  How do you get started?  Well, first and foremost, you want to portray a compelling story to the viewer...one that holds their attention. Try to focus on the main points that you want to convey.  

 

For example, say you’re doing an agent profile on yourself.  You want to get across that you work well with people, have 20 years experience, specialize in the Upper West End neighborhood and are actively looking for more clients.  Keep those points in mind when drafting a script and that will help keep you on track by giving you a direction for your story.  It’s always best to remain conversational in your writing and speaking.  The days of Walter Cronkite are over!  Be yourself.  If you sound like you’re reading...STOP and start over.  The art of voiceover is to sound like you’re talking without “reading”.  Remember, like everything in life, you will get better with practice. 

 

As for the length of the video, I recommend no more than two minutes.  We live in a YouTube world with short attention spans.  If you loose them, they’re gone.  It’s better to keep them wanting more than have them turn away due to boredom or poor quality. 

 

As a side note, many professional crews will write and voice the script for you if you do not want to do it yourself.  Or, they can simply write it for you if you still want to track it yourself. 

 

Along the YouTube vein, keep this in mind before posting your video on YouTube's site: 

1.)  Will your desired viewer be looking for real estate videos on YouTube?  The number one videos watched on YouTube (BY FAR) are music videos.

2.)  If you viewer can't find you or watches all your videos, will they then return to your website or will they be sucked into the YouTube vortex and never return to you.

3.)  You lose complete control when you release your videos to YouTube.  Including, the follow-up videos that pop up after your video plays which could be ANYTHING.

We always recommend to place your videos where the 'correct' eyeballs will see them.  Make your moves strategic to see optimum results.

Happy video shooting!!

 

Reel Productions TV  

 

Comment balloon 13 commentsTara Jones- Atlanta • January 10 2009 07:20PM
What Makes Great Video?
share
Easy answer: Anything that is entertaining to the viewer can be deemed as a great video. When thinking about what you want your video to look like think about the main points you want to get across to the viewer and what is the most… more