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Marketing Your Video Correctly

I can't tell you the number of real estate professionals who have taken the plunge and now have video but aren't marketing it correctly.  In fact, they're not marketing it all!  There is no point to go through the trouble of shooting, editing and posting or hiring a crew to do the same if the video is going to stay in your back pocket.  The industry is on the verge of a major marketing shift and video is at the helm.  To take advantage, here are some tips to get your videos seen by the masses.

We've all heard of posting video on numerous websites such as Realtor.com, Zillow, Trulia, YouTube, Yahoo, Google, etc.  But let's not forget about some no brainer websites/ideas as well.  Make sure you are posting your video on your own website!  You would be shocked at the number of clients we have that fail to place the video on their own site.  

But don't rely solely on web marketing.  Your videos can also be sent out as an e-mail to every person in your address book.  Don't assume that people who are the closest to you know everything about your business and the latest happens within your business.  It's not a bad idea to send out a video blast with your latest listing or whatever your video may be about.  You may be shocked at the response and potential leads you generate. 

Another idea?  Burn your video to a DVD and mail it out to potential clients along with your printed marketing material.  Set yourself apart from the crowd by being different and innovative.  This is one excellent way to do just that. 

Check out your local cable outlet.  For our Atlanta clients, we partner with Comcast on Demand to get their videos on air to the masses.  The 24 hour program runs seven days a week on a real estate loop and is viewed by an average of 800,000 people!  Not a bad way to get guaranteed eyeballs.  One of our clients placed a home tour on Comcast and had more than 13-thousand hits on his video in less than a month!!  He had amazing leads that lead to several, in-person showings as well. 

Finally, why not make video part of the way you do business.  Send out a monthly e-mail or a quarterly marketing report.  It's a great way to stay in contact with your clients and prospects all in a cutting edge, sophisticated way.  And you don't have to shoot a new video to do this...simply attach whatever video(s) you already have with your newsletter or market report.  

Here's an example of great property with a great video...imagine the potential if you spread this far and wide!

 

 

Happy real estate video shooting! 

 

 

 

Comment balloon 15 commentsTara Jones- Atlanta • January 18 2009 06:50PM
Marketing Your Video Correctly
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I can't tell you the number of real estate professionals who have taken the plunge and now have video but aren't marketing it correctly. In fact, they're not marketing it all! There is no point to go through the trouble of shooting, editing and… more