That's right! According to Internet audience measurement firm ComScore, 135 million people across the country tuned in to their computer to watch video as opposed to their television. AdAge reports that almost 20-percent of total video consumption is now online...up from 11-percent just a year ago.
So now the burning question, are you using video on your website? If not, why not? Clearly there is a market searching for streaming, online video and if they don't find it on your site they're moving on.
So why do so many people have video on their sites? Well, that's a loaded question with a lot of answers. First and foremost, video is now a lot cheaper to produce and with the new, user-friendly technology, more people are able to take part in the trend. Second, high speed Internet connections and Web technologies are now able to keep up with the streaming demands so video now looks GREAT online. This is something new. Remember the days of "stuck" video and the "buffering" icon? You still see them every now and again, but for the most part, they are becoming obsolete because of advancing technology. Finally, video is all the rage. As with any trend, most hop on board if they see something taking off. There's no doubting that video is now a freight train moving through the high speed world. Those that have it can come on board, those that don't are getting run over.
So how do you get started? It's really quite simple and you have a number of options. You can pick up a camera (as inexpensive as a Flip camera) and start shooting. Remember, we have a whole video tutorial series here on Active Rain that can help you through the whole process. There are also video training classes(we happen to teach one ourselves!) that can give you all the tools you need to not only shoot your video but also implement it in the world of online marketing so you get the best results. Or you can contact a professional to do everything for you.
Bottom line, whatever you choose to do, do something! It will not only help your business in the long run but it will also open up a whole new world of opportunity that you didn't even know existed! Imagine sending out video e-mails, video newsletters, DVD mailers, having your business profile on Comcast on Demand, a video based website, video testimonials, video playing at your open houses...the possibilities are endless! And all make you look like the true professional you are.