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How to use YouTube properly

DO NOT, I repeat, DO NOT post your videos to YouTube among the general mass of videos.  Why?  Your video will reside in the vortex that is YouTube meaning it will be paired with videos that you may not want to be associated with. Each time a video is done playing on YouTube another "video suggestion" pops up for the viewer to choose.  These videos were chosen based on key words in the title of the last video.  

Here's how this can hurt your and your business.  If you have a great video that you posted on downtown Atlanta and after it ends your competitor's video pops up because he, too, specializes in downtown Atlanta, you just did yourself a disservice and helped your competition to boot.  You can also have "unsavery" or distasteful videos pop up after yours if you're not careful, potentially offending clients when all you were trying to do was help.  How does that happen?  Well take one of our clients for example...Bottom Line Home.  After his video was done playing on YouTube various videos pertaining to “bottoms” popped up!  UGH!! Now think about people who embed the YouTube video player on their site and have these problems.  They are now contaminating their own personal site with YouTube issues all for the sake of SEO results.  And here’s the real unfortunate part.  Once you place your videos on YouTube, they’re there.  

So here's how to avoid these massive problems and still get all the  Google juice from posting your video(s) on YouTube.  Simply create your own channel.  This is a free service on YouTube and takes all of about 15 minutes. You can customize the colors, format, etc. to really make it a design that matches your current branding.  The great news is that once your video is done playing, if you have another one posted, that will be the suggested video to play.  No more imposition of YouTube junk.  Just the quality and professionalism you want to portray :-) 

Take a look at our new, revamped channel on YouTube:

 

Comment balloon 18 commentsTara Jones- Atlanta • October 17 2009 12:58PM
How to use YouTube properly
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DO NOT, I repeat, DO NOT post your videos to YouTube among the general mass of videos. Why? Your video will reside in the vortex that is YouTube meaning it will be paired with videos that you may not want to be associated with. Each time a… more