I had a wonderful conversation with a local agent from Atlanta, GA the other day in which he used the following analogy that I would like to share.
He said think of the housing market as a dance with 100 girls. Given the current market conditions, only 6 girls will be asked to dance out of the entire room. So now you have to start looking at the competition in the room. Is your girl pretty? Does she make a good first impression? Is there anything enticing about her from a far? And lastly, how expensive is she to dance with? If she's too high, the other girls may start to look more appealing.
So what can we learn from this analogy? First of all, home ARE selling but only the best of the best. So if you're listing a property, you owe it to yourself and the seller to do everything you can to put its best foot forward immediately and price it appropriately. This approach will also help reestablish the competitiveness in the marketplace, ultimately, raising the prices of homes in the long run.
The above is the exact reason we created the Seller's Video Connector. It falls right in line with our mission statement of creating tools that help real estate professionals be successful. This marketing tool is a DVD with 10 videos that teach sellers how to improve their home once they put it on the market. Topics such as how to stage your home, creating enviable curb appeal and creating a neutral color scheme are all directed to the seller in an easy to understand format designed for them to do themselves, ultimately saving money and increasing the value of their home.
This makes your job easier as an agent and will hopefully put more money in your pocket in the long run by not only increasing your odds of getting your listing to be asked to "dance".