Check out my partner's post! TJ Hedges' has some of THE BEST pointers if you're looking to improve your shooting/editing skills.
Everyone has seen the virtual tour by now. You know, the one my friend Lane Bailey calls the typical "Powerpoint video." Great for content but unless your up at 2 a.m. and bored with buffy the vampire slayer your not going to sit through 7 minutes of watching this stuff. Of course the music will aid in curing your insomnia.
What makes great video? Content, content, content. The old addage is true.
In every listing there is something that is appealing to a potential buyer. The job of the video shooter and editor is to bring this out in an entertaining way. Because in many cases that job is preformed by the agent you are the expert in discovering what that "something" is.
That means that all there is left to provide is the entertainment portion.
How do we do this? Here are a couple of hints:
1. Make it short. 90 seconds to 2 minutes is plenty. While shooting remember to find items that are going to stay with the home. In the edit think in 5 to 6 second shots for a wide shot and 3 to 4 seconds for the tighter material.
2. Never, I repeat never use elevator music. Find stuff that people would actually listen to. Caution do not use copywritten material. This can lead to huge legal problems and fines you do not even want to think about. There are several options for quality royalty free music out there. So, get your google on and do a liitle search for royalty free music.
For further hints check out our video tutorial on this subject using the flip camera